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Big O: The original square-lip crankbait, over a million sold in the first season. Unmatched shimmy and provokes aggressive strikes. Legendary in fishing.
The Big O is the pioneer square-lip crankbait, selling over one million lures in its debut season. Though imitated, no other bait replicates its irresistible shimmy and provokes such aggressive strikes. Whether in lakes or streams, the Big O remains a legendary and highly effective lure in the world of fishing.