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Since its establishment in 1929, Lucky Strike has been owned by the same family members. Over four generations, the ownership along with every single employee has worked very hard to build the company into the fishing supply leader it is today. By being established in Canada, we ensure all of our products meet the high standards of excellence that Canadians have come to expect from their fishing suppliers.
Our love for fishing drives who we are and what we do. For 90 years, people have trusted the Lucky Strike name given to an incredible and innovative lineup of spoons, spinners, plugs, and landing nets. A family owned and Canadian company, we've evolved to become one of North America’s oldest and largest tackle and landing net manufacturers. We're proud to keep a strong connection to our roots. It's something that we reflect in our products and our commitment to each and every one of our customers.