At Rapala®, we feel it’s our responsibility to provide anglers with their tools of the trade. The lures, tackle and accessories they need to be effective anglers. We don’t take that responsibility lightly. In fact, it’s our mission to always maintain the integrity of design and manufacturing that has become our trademark. Our promise is that no Rapala® item will ever reach the eager hands of an angler if it is not extremely effective at its intended function.